The Weird Reason Why People Buy My Offers

The conversion rate on the offers I put out is pretty high.

Not perfect…

Because like every marketer worth their salt, I’ve had my share of flops.

But overall, I can be pretty happy with the results.

In other words, people usually buy what I put out.

Now…

I believe there is a very specific reason why that is.

It’s not because I’m lucky. It’s not because I use dark persuasion tricks (although I studied persuasion a lot).

The reason is different.

People usually buy my offers because I spend an insane amount of time doing something most marketers, entrepreneurs, and business owners skip entirely.

I think.

That’s it. I sit down, grab a coffee (or a Diet-Coke), and think.

Now before you call me a crazy, narcissistic, delusional dude, hear me out.

I know it seems crazy.

But you’d be surprised how rare this is.

Here's what I mean.

Most people have a vague idea of what they want to offer, create, or sell… and they dive in headfirst.

→ “Build it ASAP,” they say.

→ “Get it out there fast,” they say.

→ “MVP!” they chant like it’s a religion.

And don’t get me wrong—I’m all for speed when it comes to execution.

But there is a problem with this kind of approach.

It’s usually not strategic enough.

And to be strategic, you need to spend some time thinking.

Let me explain.

Before promoting anything, I consider my offer from an entrepreneur's view.

Here’s the difference:

💡 An entrepreneur is strategic. Their job is to create something worth marketing in the first place.

🚀 A marketer is tactical. Their job is to present an offer to the market in the most compelling way possible.

So every time I am in the planning stages of anything….

I put on my entrepreneur hat first and ask myself questions like:

🤔 What’s the exact thing my audience would want to buy?

🤔 What wouldn’t they buy, no matter how well I market it?

🤔 Is this the best way to position my solution to their problem?

🤔 What could I offer that’s so crazy attractive, they’d immediately open their wallets?

When you ask yourself these kinds of questions, you start to get into what I call “the crazy zone.”

You start thinking about ideas that seem too bold, too risky, or too outside the box.

But that’s exactly the point.

The crazy zone is where you uncover insights that most people miss.

This thinking process forces you to:

• Step back.

• Research deeply.

• Evaluate your idea from every angle.

And when you do this correctly, something amazing happens.

Well, actually two things.

One, you usually end up with something much more easy to sell.

Two, you realize that most of the work is done before you even launch.

Here's why.

The better your strategy, offer, and positioning are…

The easier the marketing and promotion becomes.

When you’ve created something your target audience truly wants, the marketing almost feels effortless.

Because you’re not trying to convince people to buy the stuff you have to sell.

You're putting something in front of their eyes that you're pretty sure they want.

In a way, you kinda know they’re already convinced.

All you’re doing is showing them the solution they’ve been waiting for.

But if your offer is weak? If your positioning is off? If you didn’t think things through?

No amount of marketing magic will save you.

Now...

If this is all good and amazing...

So why don’t more people spend time thinking like this?

I can't say for sure. But I know this.

Thinking is hard.

It’s uncomfortable. It forces you to sit with your ideas and challenge them.

And in a world where “move fast and break things” is the mantra, it feels slow.

But here’s the truth.

When you skip the thinking, you end up wasting more time fixing mistakes down the road.

Here's the final takeaway.

The next time you’re about to create an offer, ask yourself:

• Have I thought deeply about what my audience truly wants?

• Is this the best solution I can offer?

• How can I position this so it feels irresistible?

Don’t rush through this step.

Because the better you think, the less you’ll need to “sell.”

Strategic thinking isn’t optional.

It’s the foundation of everything:

The better your preparation, the smoother your execution.

The stronger your offer, the easier your marketing.

So, next time you’re tempted to jump straight into action, pause.

And think.

Because that’s where the real magic happens.

Talk soon,

Nick