The Hater Who Helped Me Master Marketing

I believe marketers don’t focus on buyers enough.

To prove this point, let me tell you how I learned this lesson the hard way.

A while ago, I was running a campaign for one of my brands.

The funnel was rather simple.

Ads —> Landing Page (where they could download a free resource in exchange for their email) —> Email Sequence —> Ask Them To Buy.

Now, all nice and clean on paper.

We started running the ads.

Leads were coming in.

Then, this happened.

A guy subscribed. He went through the sequence, opened a few emails, and then decided to hit reply.

But instead of saying “thanks” or asking a thoughtful question, he wrote this:

"Man, so much liquid spilling and nothing was really said. That’s a talent."

Ouch, right?

Here’s what I did.

I replied.

I asked him what he was looking for.

So he told me. He sent me 4 different questions he had.

I even went out of my way to send him a resource tailored to his specific issue.

And that pretty much shut him up.

He kept being subscribed.

He kept reading the other emails.

Now, guess what he did NOT do?

Buy.

He didn’t buy anything.

Meanwhile, during that same campaign, there were quiet buyers who clicked through, paid, and never said a word.

NEVER. SAID. A. WORD.

They didn’t ask questions. They didn't comment.

They just knew the value and clicked the ‘buy now’ button.

And those are the people who fuel your business.

This little story taught me a powerful lesson that I think many marketers today forget.

Critics critique loudly, but buyers buy….quietly.

Here’s the thing.

Critics are loud.

They’ll tell you what’s wrong with your emails, your ads, your offers—sometimes even your life (as if we needed their advice).

You probably see it all the time when looking through comments when someone makes any kind of pitch online.

Critics are often just a big, loud, a pain in the a**.

But buyers?

They’re quiet.

They see the offer. They read the pitch.

And if it resonates with them, they click “buy.”

No noise. No drama. No endless back-and-forth.

Why?

Because buying is usually a private thing.

Think about it.

When you shop on Amazon, do you tweet about every single purchase?

When you impulse-buy some weird gadget, do you call up your friends to announce it?

Probably not.

Buying is something we do privately. It’s us and our wallet.

It’s not loud or attention-seeking. It’s deliberate.

And this is why so many marketers focus on the wrong people.

They waste time on the critics, the complainers, the freebie-seekers.

But guess what?

The loudest people aren’t usually the ones buying.

This is something that you learn when you get behind the scenes building a business.

Once you start seeing the world as a marketer, you’ll notice something amazing.

People are buying the craziest things every single day.

Stuff you didn’t even know existed.

Stuff you might think no one would ever buy.

Seriously, you’d be amazed at what I saw people buying that I would never even consider looking at (that’s definitely a topic for another issue).

Now, all of these people buying…they have something in common.

They’re doing it quietly.

When is the last time you saw someone purchasing a $1.5K coaching program and posting about it on IG?

Exactly.

While critics are busy nitpicking, buyers are out there silently building someone else’s business.

So here’s the point.

Talk to buyers. Focus on buyers. Ignore the rest.

Buyers are the ones who build your business.

Critics, complainers, and freebie-seekers are just distractions.

So the next time someone sends you a snarky comment or critiques your emails?

Smile. Move on. Let it go.

Because while they’re shouting into the void, your buyers are quietly clicking “buy.”

Talk soon,

Nick

P.S. Next time you receive a hate comment, think. Critics might reply, but buyers click "add to cart." Save your energy for the ones building your business.