The Fail-Proof Method To Create A Product People Can’t Wait To Buy

The #1 reason most people fail at launching a product isn’t because their idea is bad.

It’s because they spend months (sometimes years) guessing what people might want…

Only to launch and hear the deafening sound of crickets.

Why?

Because guessing is gambling.

And gambling isn’t just risky.

Sometimes, it’s a guaranteed way to lose.

But…

What if there was a way to guarantee your product would sell before you even created it?

What if you could make sure people were lining up to buy...

Not “maybe someday,” but now—before you spent a second building it?

That’s exactly what I’m going to show you today.

The Fail-Proof Method to Create Products People Can’t Wait to Buy

People want to know how to create products people can't wait to buy.

Now, here's what the gurus usually tell you.

If you want to make sure that people will buy your product...do some (or all) of the following.

• “Look for books with tons of reviews on Amazon.”

• “Check out what’s trending in your niche.”

• “Study competitors and see what’s working for them.”

And sure, this advice can give you a sense of what the market is interested in.

But here’s the problem.

It only tells you what the market is buying...FROM SOMEONE ELSE.

It doesn’t tell you if they’ll buy your product.

It doesn’t tell you if they trust you to solve their problem.

And it definitely doesn’t tell you if your version of the solution will hit the mark.

That’s why so many people spend months doing “research,” only to launch a product that flops.

Because research is just noise. The only thing that matters is if people actually want to buy the product or not.

In other words, the only thing that matters is what I like to call the signal.

So, what’s the signal?

Call me crazy, but here's the only fail-proof way to test demand.

And it’s the only way that guarantees your product will sell.

It’s better than market research.

It’s better than guessing.

It’s better than blindly copying the competition.

Wanna know what that is?

Ok.

Ready?

It’s the money in your pocket.

* Gasp from the audience *

I know, craaazy.

So simple, yet so logically correct.

If people are willing to pull out their credit cards and buy YOUR solution to THEIR problem, that’s proof you’ve got something worth creating.

Now, how do you do that?

The only way to know if they’ll buy is to make an offer.

That’s it.

You don’t need fancy tools.

You don’t need months of validation, a 27 pages business plan, or whatever excuse is going in your head right now.

All you need is to do is go in front of your target audience and say something along the lines of:

“Here’s what I’m offering. Who’s in?”

Here's why this works (while research often flops).

Think about it.

When someone buys your product, they’re saying YES to three things:

1. Your solution. They believe your product can solve their problem.

2. Your pitch. They like the way you framed the solution and how it’ll help them.

3. You. They trust you enough to hand over their hard-earned cash.

Research doesn’t test ANY of these things.

But pre-selling does.

It’s the ultimate litmus test because there’s no guessing, no hoping, no assumptions.

It’s real money, from real people, telling you your idea is worth pursuing.

Now, most people are scared to pre-sell.

I don't really understand why.

But for some, it’s terrifying.

• “What if no one buys?”

• “What if people think I’m a scammer for selling something I haven’t created yet?”

• “What if I fail and look stupid?”

If you're thinking something along those lines, let me give you the hard truth.

That's what we're all about here after all.

If no one buys, you didn’t fail—you just saved yourself months (or years) of wasted time.

If people doubt you, it’s because you didn’t frame your offer clearly enough (which is fixable).

And if you’re afraid of looking stupid…

Sending months on a flop looks a whole lot worse. Don't you think?

Pre-selling is like having a safety net.

It forces you to validate your idea before you put in the effort to build it.

Also, it forces you to focus on what actually matters: the offer.

When you pre-sell, the offer is the product.

And your only goal is to make that offer so irresistible that people can’t help but say yes.

(How do you do that it's a topic for another issue, people like Hormozi wrote an entire book on it - if you’re looking for an immediate resource on the topic)

But anyways.

When your offer connects with your audience, you’ll know immediately...

Because they’ll buy.

In case you're wondering...

I am telling you all of this because I speak from experience.

This is NOT theory

I pre-sold multiple times in my life.

Did I succeed every single time? Hell, no.

Did pre-selling saved me from spending months on something that nobody wanted?

Yes.

So, your next steps.

If you’re sitting on an idea and don’t know if it’ll sell, do this:

1. Write down the problem your product will solve.

2. Draft a simple offer that promises a clear outcome.

3. Share it with your audience and invite them to buy.

In other words...

→ Identify a problem

→ Package a solution

→ Make an offer.

If it sells, good. If it doesn't, change or quit the idea.

Everything else, you're likely over-complicating it.

Enough for today.

Talk soon,

Nick