Everyone is trying to become a content creator.

Everyone is trying to sell digital info-products (ebooks, courses, programs, communities, etc.).

Everyone is entering the new economy.

So, the question:

Is it still possible to sell information in 2024 and beyond?

My short answer: yes, it is.

But there is a problem with the question.

Here’s where I stand on the topic.

If you think that you are in the ‘information’ business, you don’t really understand what you are about.

You are NOT in the information business.

You are in the help business.

Big difference.

Let’s unpack this.

My name is Nick Tribe and I’m a DJ, marketer, and entrepreneur.

I’ve spent the last few years studying from the most successful marketers & entrepreneurs worldwide.

I’ve read countless books, attended countless courses, and devoured countless pieces of information on marketing and entrepreneurship.

I’m now building a marketing company that starts, grows, and monetize brands leveraging AI, direct response marketing, and sales funnels.

Join me and follow along as I learn, apply, and share marketing insights to build my million-dollar business.

Selling Info vs Selling Help

The internet changed the way people get information forever.

Meaning, information is readily available at the click of a button.

Most importantly, it’s essentially FREE.

And it’s everywhere.

You can find nearly anything you need to know about almost any subject on Google, YouTube, or even Tik Tok.

Blogs. Podcasts. Websites.

Hard to believe?

Just type it in and start searching, no matter the niche or topic.

In 2024, there are 147 zettabytes of data online.

One zettabyte is approximately equal to 1,000 exabytes or 1 billion terabytes.

This is a LOT of information.

Seriously, there is simply a ton of data of Internet content created each day.

And it’s growing by the day.

Your audience can access virtually any information they desire with just a few simple online searches.

Gone are the days when merely providing information could command a premium.

With the abundance of free resources available online, consumers have access to a wealth of information on virtually any topic imaginable.

Plus, the barrier to entry for obtaining knowledge has never been lower.

And as a result, the perceived value of raw information has diminished.

So selling information alone is no longer a winning strategy.

People simply don't just want boring facts and figures.

What do they want then?

They want help to reach a specific result.

See the difference from information?

It’s a game changer.

It’s one thing to have the tools and the ‘information’.

It’s a completely other thing to understand exactly who to trust, what to do, and how to do it.

That’s where YOU come into play.

Point A To Point B

Before starting my business journey, I was somehow fascinated and confused by the consulting world.

“How does it work?”

“Do people pay other people just for advice or information?”

“Isn’t it weird to sell…advice?”

But then, I figured it out.

To better explain this point, let’s picture the following scenario .

Imagine you are looking for a treasure.

A treasure that you know is possible to get…somehow.

The treasure is in a foreign country where they speak a language that you don’t understand.

So you go there.

You start to feel lost.

Then, you find someone who speaks your language.

“This person gets me!”

You think.

Then you ask for help to get where you want to go.

He tells you that he’s specialized in helping treasure-hunters find what they want faster. He gives you tips and even a map to get there.

You feel relief. Now you know that:

1. You can get there

2. You have to take certain steps to reach your destination

Then, when looking at the map, you notice that this person offers to follow you along the journey and even guarantees that you find the treasure for a fee.

Would you be interested?

This is how consulting sales actually happen.

People want to go from point A to point B.

And if you help them get there faster in a more comfortable or easier way, you become extremely valuable.

But for this to happen, they must understand that:

1. They have a problem

2. You can solve this problem

3. You are the right choice they need to solve said problem, even if they have hundreds of other solutions they could go for.

Do you see how this requires a mindset shift?

It’s not about giving information.

This might be just one of the way to deliver.

But you’re selling HELP.

To go from point A to point B.

This is important. Pay attention because it’s rather counterintuitive.

It’s not about the amount of information you give.

It’s not even about the quality of the information you provide.

It’s about what actually gets them the result.

People don’t want information.

Information sounds like work.

They want solutions, guidance, and support to help them achieve their goals.

They want tools that facilitate their journey and someone who has "figured it out" to guide them along the way.

They are buying a better, faster, more reliable way to get from Point A to Point B, not just information.

Consider these two options:

Headline 1: How To Sell Digital Products

Headline 2: How I Pre-Sold An Ebook Without An Audience Or Any Testimonials

Which one is more intriguing?

Which one would you click to?

The content inside might be the same.

Meaning that the information inside the info-product might be the same.

The frame is different.

One is about ‘information’.

The other tells a story that people can relate to (to the ones who want to achieve the same result).

And position yourself as an authority in the meantime.

You’re not just explaining your views on digital products.

You’re sharing with people how you achieved a specific result so that they can replicate it for themselves.

Here’s what this means for people trying to sell information today.

This shift in consumer behavior has profound implications for anyone looking to monetize their expertise.

It means that the focus must change.

From creating the best course or having the best information…

To understanding the specific needs, challenges, and desires of your audience.

And then providing them with tailored solutions to address these pain points.

A practical example to drive this point home.

❌ This person has the most in-depth course on [insert topic]

✅ This person has achieved exactly what I want. He gets me.

Big difference.

In today's crowded marketplace competition is fierce and attention spans are short.

Therefore, you must find ways to differentiate yourself and stand out from the crowd.

This is where the concept of "selling YOU" comes into play.

We live in the creator economy.

Personal brands reign supreme.

So consumers aren't just buying a product or service.

They're investing their time, money, and energy in the person behind it.

The expert who has the knowledge, experience, and insight to help them succeed.

This means that to effectively sell yourself, you must communicate not just what you know, but how you've applied that knowledge in unique and innovative ways to achieve results.

This is the hard part.

The good news is that once you’re able to effectively convey that, you can virtually wipe out your competition and create a market of one in your customer’s minds.

By positioning yourself as a thought leader and innovator in your field, you create a compelling "hook" that attracts attention and sets you apart from the competition.

So here’s the recap.

The key to success in the help business lies in:

→ Deeply understanding the needs of your audience (aka, ‘this person gets me’)

→ Providing them with tailored solutions (aka, ‘this is what I need’)

→ Effectively communicating the value you offer (aka, ‘this is a bargain’).

Let’s put all of them together.

Your marketing strategy should instill the following thoughts in your customer’s mind.

✓ This person gets me.

✓ This is what I need.

✓ This is a bargain.

The moment you’re able to do that, the only logical step is to BUY NOW.

By focusing on selling help rather than information, you can create products and services that truly resonate with your audience and drive meaningful results.

So, the next time you're tempted to simply package information into a product, remember: you're not just selling knowledge—you're selling help (going from Point A to Point B).

And that's far more valuable than any piece of information you can find in today's market.

Talk soon,

Nick