Entrepreneurship, business, and marketing are all about problem-solving.

Meaning, you are always trying to solve problems.

Not enough leads. Not enough sales. Not enough profits.

The way you try to fix these problems determine your results.

When it comes to solving these problems…marketers tend to gravitate towards complex solutions or explanations.

This is because of something called Complexity Bias.

The complexity bias is a common cognitive tendency.

In short, this is what it states.

When we’re faced with two competing hypotheses, we are likely to choose the most complex one.

This bias states that we tend to believe solutions to be superior or more credible than simpler alternatives…simply because they look more complex.

This bias comes from the way our society has evolved.

We link complexity to intelligence and sophistication.

Throughout history, complexity has been tied to progress in science, technology, and academia.

This has led to the idea that complicated solutions are inherently better.

For example, in medicine, people may trust a treatment with many medications and procedures over a simpler one. They do so because it seems more complete.

However, this bias can lead to inefficiencies and misunderstandings.

In many cases, simple solutions are just as effective, if not more so, than complex ones.

Especially in marketing.

If you want to turn strangers into customers online but don’t know where to begin or are feeling overwhelmed…

This post will try to simplify the mess in your head and give you a practical framework you can use every time.

Let’s begin.

My name is Nick Tribe and I’m a DJ, marketer, and entrepreneur.

I’ve spent the last few years studying from the most successful marketers & entrepreneurs worldwide.

I’ve read countless books, attended countless courses, and devoured countless pieces of information on marketing and entrepreneurship.

I’m now building a marketing company that starts, grows, and monetize brands leveraging AI, direct response marketing, and sales funnels.

Join me and follow along as I learn, apply, and share marketing insights to build my million-dollar business.

So, you want to promote your stuff.

So you can ultimately get more leads, sales, and money.

That’s why you should be reading this post anyway.

So…

What to do?

What platforms you use?

What type of advertising?

What type of funnel?

What…what…what?

Here’s the problem.

Gorooo 1 says to do cold-outreach. Start messaging people on social media and shout about your offer. It’s what works best, he says.

Gorooo 2 says to just focus on paid traffic since building an audience takes too much time. Just open Facebook Ads and start rolling.

Gorooo 3 says to create content because it’s the best way of marketing today. If you don’t create content, you basically don’t exist.

Who to listen? Who to trust?

This type of thinking might lead to confusion, disappointment, and feeling stuck.

I get it.

You don’t know who to listen to.

You don’t know what works.

You see all those strategies that are working (maybe) for them…

But what about you?

I used to struggle with this very same issue for a very long time.

I was looking for clarity.

But after years of studying, learning, and most importantly applying marketing principles to convert strangers into customers online…

I’ve come up with a simple master plan you can actually use every time you want to create a marketing strategy.

I’ve personally used this framework across different markets and niches.

No matter the market…

No matter the product…

No matter whatever you have going on…

This simply WORKS.

The best part?

It doesn’t involve complicated funnels, fancy automations, or anything complex whatsoever.

It also doesn’t require you to have a degree in marketing or being a computer geek.

Here it is.

Trying to launch and grow brands forced me to come up with some kind of framework I could consistently use no matter the niche, product, market, etc.

After a few years of refining, I finally came up with a simple framework that works no matter who you are or what you do.

According to this framework, marketing success boils down to a simple equation:

Attention → Leads → Offers = Money

This basic formula is the backbone of any good marketing strategy.

It guides businesses to profit and growth.

Now, the question.

“Cool, Nick. But how do you actually use this equation to drive results?”

Let's break it down into actionable steps that you can implement today.

1. Attention (Content, Ads, Outreach)

The first step in any marketing plan is capturing the attention of your target audience.

Without attention, you can't do much as a marketer.

You can be the best 'closer' in the world.

But if you have no one to talk to, your ability is for nothing.

That's why the first step is always to get the attention of the people you want as customers.

You want to stand out in a crowded marketplace.

Your main goal is simple: let people (prospects) know about you and your stuff.

You can do this through a variety of ways.

Today, the best ones are three: content, advertising, or outreach.

Content is about becoming a creator on a platform (or more) that you can choose.

Open an account on any social media you prefer, launch your blog, create a podcast.

Whatever that is, you can use content to get attention...if you know how to do it.

Going deep into the how-to isn't the point of this post as this is more a strategic 'big-picture' framework.

If you want a more practical resource on how to create effective content, check this.

Then, there is advertising.

Advertising is about paying someone else to get eyeballs on your stuff.

These people, platforms etc. you're paying already have the attention you want.

You pay to get your marketing messages in front of people.

Then, there is outreach.

Outreach is about contacting your potential customers to tell them about your stuff.

Contacting people you (kinda) know is called 'warm outreach'.

Contacting people who have no idea who you are is called 'cold outreach'.

Both works.

Again...if you know how to do it.

The first step in the master plan is to make some kind of noise to get noticed.

That's it. No overcomplicating stuff at this point.

The KPI (Key Performance Indicator) at this point is simply views.

For each of the brand that we run at my company, we measure

2. Leads (Followers, Opt-Ins, DMs)

Once you've captured your audience's attention, the next step is converting them into leads.

A lead is a potential customer.

You need to isolate the ones that might be interested in what you have to offer.

There are many ways that people can signal interest in your business as a whole.

People could follow you on social media. That's a sign of interest.

People could subscribe to your newsletter. That's a sign of interest.

People could message you asking for more info about what you do. That's a sign of interest.

The more interested a person seems, the more likely it is that's going to buy something.

All you need to care about during this step is how to isolate interested people among the noise that you create.

That's it.

By doing so, you'll create a pool of potential customers primed for your offers.

The KPI (Key Performance Indicator) at this point is the amount of leads you get.

Then, you can move on to the next step.

3. Offers (Products, Services, Subscriptions)

You have their attention and leads. Now, you have to offer them something they want to buy.

These deals will make them act and ideally turn into money for your business.

What you sell is up to you and your strategy.

Remember this.

You may be selling products, services, or subscriptions.

Whatever that is, the key is to clearly state their value in a way that makes people want to buy.

In other words, your offer must be good enough that makes people want to open up their wallet and buy.

The KPI (Key Performance Indicator) at this point is the amount of sales you get.

If you set your business correctly, the more you sell, the more money you make.

I hope that by now you have a big-picture overview of your master marketing plan.

You start by getting attention.

You then try to turn that attention into leads.

You then try to turn leads into customers.

That is the master plan.

As a bonus for sticking it until now, I’ll show you something that will be useful if you want to follow this framework.

This is the one-sheet we actually use at my company to track each brand’s performance.

As you can see, it’s divided in three parts.

The first part is about reach (aka attention).

The second part is about leads.

The third is about sales.

At the end of each month, we have a meeting discussing what was the goal of the brand and it how it went.

Attention → Leads → Sales

If we’re on track, we’re good.

If we’re not on track, we come up with a plan to pivot or change something to hit it the next time period.

It can be that simple.

So there you have it.

Your master marketing plan that you can actually use.

Execute this correctly, and this will generate revenue and drive business growth.

Continuously monitor and improve your strategies.

You have the KPIs to track.

This will maximize your marketing ROI and ensure long-term success.

Hope this brought value to you.

Talk soon,

Nick