How To Make More Money By Doing Less

As a DJ, I get quite a few gig requests from the UK for some reason.

Most of my audience is from there.

I see that from Tik Tok / SoundCloud data.

If I accepted them, I could easily make $2-3K a month just from DJing gigs.

However...

I turn them down.

Every single time.

Why?

Well, for once, they're not exactly the dream gigs I want.

But there's actually another reason.

This has more to do with you and your marketing efforts.

I turn them down because I’m focused on what I want to build.

As an entrepreneur and marketer...

I like automation. I like products. I like control.

And I like to create.

Client work (or gigging nonstop) doesn’t give me those things.

Does it mean I’m crazy for saying no to good money?

Maybe.

But here’s the thing.

Focus helps me move toward the future I actually want.

And if you spend some time thinking about it, I guarantee it will help you as well.

Let me explain.

When people come to me asking for advice about marketing, they usually ask me the same things.

“Can you help me with socials?” 

Or

"Nick... what should I post to get new business?”

Now, don’t get me wrong—socials can work.

BUT…

Most of the time, that’s probably not what you actually need.

Let me unpack this before you call me crazy or you quote the latest Gary Vee video.

When people think about growing their business, they usually try to do too many things.

• Start posting on socials.

• Build an email list.

• Run ads.

• Throw money at SEO.

• Explore partnerships on LinkedIn

• And the list goes on…

Why?

I don't really know. Maybe because they think that's what successful businesses do.

Or maybe they just confuse being busy with being effective.

Yes, I’m talking from experience. Yes, I made all of those mistakes.

Anyways.

Here’s the lesson that I had to discover the hard way.

Your resources are limited.

You’re not Coca-Cola, Nike, or Apple.

Or you wouldn't be reading this newsletter.

You probably don’t have a massive budget or a team of 50 ready to execute a dozen strategies at once.

For most of us, it’s just you.

Maybe you’ve got a small team.

Maaaaybe.

That’s why focus is your superpower.

As I said, I’ve been guilty of this myself.

I used to think I needed to try everything: socials, ads, SEO, collaborations, whatever I could get my hands on.

But I eventually realized something.

You don’t need to do everything.

You just need one reliable, predictable system that brings in customers consistently.

That’s what every business actually needs.

And that’s what marketers call a 'Customer Acquisition System'.

It doesn’t matter if that system is:

• Paid ads.

• Cold email.

• Strategic partnerships.

What matters is that you double down on what works for you.

You find that strategy that make things moving…

And until you are absolutely drowning in in new business…

You ignore the rest.

Harsh. I know.

But focus is how you grow.

Here’s an example from my own business.

Most of my leads and customers have come from paid ads.

Sure, I’ve had viral content across multiple pages and niches, and yes, that content brought me some business.

But if I had to double down on one thing?

It would be ads - no doubts.

Because that’s the system that works best for me.

I consistently turned paid traffic into leads, customers, and opportunities.

[One time I even used paid ads to find me gigs as a DJ without even having content on IG. Something any DJ would dream of. Craaazy...but worked. Maybe that's a story for another time.]

My point is.

You need focus in your marketing strategy.

Especially if things aren't exactly amazing for you.

By that I mean….you have more customers than to know what to do with.

So, your action plan.

Here’s how to focus your marketing:

1. Identify your true goal. What’s the ONE thing you want most for your business? Is it more leads? More sales? Higher profits?

2. Analyze your past success. Look at your existing clients/customers. Where did they come from?

   • Was it ads?

   • Word of mouth?

   • Content?

   
   

3. Double down on what works. Whatever brought you the most customers in the past is usually the smartest thing to focus on now.
   

4. Cut the rest. Stop spreading yourself thin trying to do everything.

Focus is your superpower in marketing.

Trying to do everything doesn’t make you successful.

It just makes you exhausted.

So, figure out what works best for you.

Double down on it. And don’t let shiny objects distract you.

Because when you focus, you grow.

Talk soon,

Nick