How I Build Audiences of Buyers From Scratch So You Can Just Copy Me

Building an audience is easy.

Well, not exactly.

But still, building an audience isn't rocket science anymore.

We have baboons with thousands of followers across social media.

Sometimes, all they do is just post.

Post, post, and post some more...and eventually some people will follow you.

I’ve done this many times across different niches.

I’m not exactly a ‘content-ninja’.

So I know this is doable.

Now, once I did this for a while, I wondered.

What’s the point of an audience if they don’t buy?

Likes, views, and followers are fine for stroking your ego.

But they don’t pay the bills.

At one point, they have to BUY something to become useful.

Maybe they don't buy directly from you (ex. Brand Deals for influencers), but they do need to buy.

Now, I personally love to have control over my income.

So I’d rather have an audience of 1,000 buyers than 10,000 fans who never spend a dime.

Now the question becomes.

How do you build an audience of buyers from scratch? 

I’m glad you asked.

Because today, I’m going to show you the exact process I use.

It's tried. It's tested. I used it across many markets, niches, and price points.

You can steal it. Copy it. Use it.

I don’t care—as long as you make it work for you, so you then come thank me, become a fan, buy my stuff, and all the nice things that we all know I want.

Kidding. Or not.

But anyways.

Let's get to work.

The first step to build an audience of buyers is understanding how relationships work.

Let me explain.

Think about this.

When you’re “friends” with someone, the dynamic is casual.

Meaning, there are no expectations, no obligations, no clear roles.

You just enjoy each other's company. It’s easy, and it’s nice.

Now, take the relationship between a seller and a buyer.

When someone becomes a customer of someone (or something), the relationship shifts.

There’s a level of trust involved.

A mutual understanding that you provide value, and they pay for it.

The roles are defined.

A seller has something that the buyer wants.

A buyer gives money in exchange for that thing.

The lines are clear.

Now, here’s the kicker.

Most people blur this line.

They give away tons of free stuff, hoping their audience will magically turn into paying customers.

But guess what happens?

They attract an audience of “friends” who love the freebies…

...And ghost them the moment they try to sell something.

It’s not because their audience is bad.

It’s because the dynamic was never clear in the first place.

I call this the 'trap' of free stuff.

Now, don’t get me wrong. Free stuff has its place.

I use it in this very newsletter. It’s a powerful way to build trust and attract attention.

But here’s the problem.

If all you ever do is give stuff away for free, you’ll attract people who ONLY want free stuff.

Imagine this.

Your friend just became a personal trainer.

They’re passionate, knowledgeable, and eager to help people get in shape.

One day, they tell you, “Hey, I can train you! My rate is $50 per session.”

How do you feel?

Probably a little weird, right?

Not because they aren’t good at what they do.

Not because $50 is unreasonable.

But because the dynamic is blurred.

You’re friends.

Charging money suddenly feels uncomfortable.

Now, imagine a complete stranger offers the same thing.

They explain their rate, what they offer, and how they can help you.

No weirdness. No hesitation.

It’s completely normal to consider their offer because the roles are clear.

Now, take that dynamic and apply it to your marketing.

If you position yourself as a friend trying to help, your audience will treat you like a friend.

They’ll enjoy your free advice, thank you for your generosity, and never once consider paying you.

On the other hand, if you position yourself as someone who helps in exchange for something, the dynamic shifts entirely.

You’re no longer the friendly helper.

You’re the professional with expertise, and your audience recognizes that there’s a cost to what you provide.

The roles are clear. There’s no awkwardness, no hesitation.

Just a mutual understanding.

You provide value, they compensate you for it.

This is the type of dynamic that makes any business work.

What does it mean for you?

This.

You can’t build an audience of buyers if you’re stuck in the friend zone.

You need to repel the people who want endless free help…

And attract the people who understand the value of what you offer.

This isn’t about being cold or transactional.

It’s about setting the right expectations from the start.

In other words...

To build an audience of buyers, you need to make the dynamic crystal clear.

There has to be a line between:

• “THIS is where I give you value for free.”

• “THIS is where you pay me for what I offer.”

When someone pays—even a small amount—they’re no longer just a follower or a subscriber.

They’ve made the identity shift to “customer.”

Let me give you an example:

Coach A runs a lead magnet. He offers a free ebook in exchange for email addresses. He gets leads, sends follow-ups, and tries to convert them into paying clients.

Coach B runs the SAME ebook but charges $7 for it. The conversion rate is lower than Coach A’s, but here’s the difference: Coach B’s audience is made up of BUYERS.

Now, one could argue that $7 buyers aren’t the same as $1,000 buyers—and that’s true.

But here’s the thing.

Coach B is positioning himself as someone who charges for his expertise.

People who buy the ebook are CUSTOMERS of Coach B.

Not followers. Not leads. CUSTOMERS.

The dynamic is clear from day one:

• This is a business relationship.

• You’re not here just for freebies—you’re here to invest in yourself through my expertise.

That $7 product does more than just make a sale.

It sets the tone for everything that follows.

So here's the point.

An audience of buyers doesn’t just happen by chance. It’s something you engineer.

You do this by being intentional about how you position yourself.

In practical steps, this means:

1. Give value for free—but strategically. Use free content to attract attention and build trust, but don’t overdo it.

2. Introduce low-ticket offers EARLY. A $7 ebook or a $10 workshop isn’t about making you rich—it’s about establishing the customer dynamic.

3. Make the line clear. Show your audience where the free value ends and where the paid value begins.

The Point Is…

You can’t expect to build an audience of buyers if you don’t make the dynamic clear.

The clearer you are about the roles in your relationship, the more likely people are to step into the role of “customer.”

And when they do, everything changes:

They value what you offer more.

They’re more invested in their own results.

And they’re far more likely to buy from you again.

Because once someone identifies as your customer, they’ve made a commitment—not just to you, but to themselves.

Your Next Step

So, ask yourself:

Am I attracting friends or customers?

If the line between free and paid is blurred, it’s time to fix that.

In other words…

Most creators waste years chasing likes and views.

Smart creators build audiences that pay.

I know what I choose.

Talk soon,

Nick