The #1 Thing All The Big Names Have In Common

Have you ever wondered what sets apart the big names in any industry?

I’m talking about the giants.

The big guys.

The names that most people in a market know.

You know…

People with millions of followers, big audiences, and massive reputation.

People that have achieved extraordinary levels of success.

I wanted to find out their secret sauce.

How on earth did they do…THAT?

I am a DJ, marketer, and entrepreneur.

I’ve spent the last few years studying the most successful creators.

I’ve read countless books. I’ve attended countless courses. I've devoured countless pieces of marketing and entrepreneurship info.

I’m now building my business projects using digital products and my personal brand. I'm also a DJ and travel the world.

In my quest for ‘the secret of success’…

I’ve spent a lot of time studying successful people in my 2 ‘markets’:

Music and Business.

I’m talking about people like Martin Garrix, Hardwell, David Guetta.

Or Gary Vee, Alex Hormozi, and Grant Cardone.

How did they become that massive thing?

Is there a trick? A secret strategy? An unknown counterintuitive method of doing things?

What I discovered is fascinating and obvious at the same time.

While all of these name differ for many things...

These people do share something.

It took me a while, but then it suddenly clicked.

This thing they share has given them a huge edge over the competition.

It’s not just their talent or charm.

It’s something more powerful.

What is it?

Here it is.

They are CONTENT MASTERS.

Yep.

They have mastered creating a huge amount of content.

The volume is so big that even if you wanted to consume it all, you couldn't.

Books.

Podcast shows.

Videos.

Interviews.

Tweets.

Tracks.

Mixes.

Radioshows.

They created MANY of those.

Think about it.

This principle is true no matter the industry, the market, or the brand.

You can’t watch every single show on Netflix, even if you wanted to.

You can’t listen to every single song on Spotify, even if you wanted to.

You can’t buy every single item on Amazon, even if you wanted to.

The amount of content that’s required to ‘make it’ is staggering.

The point?

No matter who you are, what you do, or what you're trying to sell, you should likely...make more.

More.

And more.

And more.

You can use the following sentence as a rule of thumb:

Create so much your audience couldn’t consume it even if they wanted to.

This principle works because…

Well, volume matters.

Volume plays a significant role in achieving desired outcomes.

And it’s often underestimated.

Let’s use the example of working out.

Consider the simple act of doing 10 pushups a day.

How hard it is to do 10 pushups per day?

Not so much.

Most people would agree.

10 pushups may not seem like much of a workout or a significant achievement.

However, when you look at the cumulative numbers over a year…

The results are quite interesting.

By performing 10 pushups daily, you would have completed 3,650 pushups in a year.

Now, let’s take it a step further.

Doubling the volume to 20 pushups per day still may not seem like an intense workout.

However, over the course of a year, you would have performed 7,300 pushups.

Think about it.

7300 pushups…and you basically didn’t even workout properly!

7300 pushups in a year won’t make you a bodybuilder.

The amount required is much higher.

It’s like…nothing.

Again…volume.

Do you get my point?

No matter your goal…the answer is often more.

More ad creatives.

More offers.

More music.

More content.

More DMs.

Just more.

Create.

Build.

Hit ‘publish’.

Since here we're talking about how to convert strangers into customers in the creator economy...

Let's use the content example.

You’re many ‘pieces of content’ away to achieve the success you dream.

Every time you 'don't feel like' creating...

Think about the huge level of volume that these people put out.

I'm not saying you should match it.

Every one has different ambitions. I get it.

I'm simply saying to use it as a benchmark to measure your activities.

Volume matters.

So do more. Create more. Post more.

Whatever that is, more is often a pretty good place to start.

Hope this brought value to you.

Talk soon,

Nick